Sustainable Tourism

Importance of the industry

The tourism sector in Guatemala generates approximately 173,470 jobs. On average, 2.5 million visitors entered the country, being 68% tourists and 32% excursionists; 6% more than the previous year (2018). Source: INGUAT, 2021.

Fuente: INGUAT, 2021.

Industry figures

of foreign exchange from tourists (BANGUAT, 2021)

entered Guatemala in 2019
(INGUAT, 2019)

corresponds to the tourism sector  (UNWTO, 2019)

generated in 2019
(World Travel Council, 2019)

spent by a tourist in the Americas,
(Statista, 2021)

come from the Central American region
(INGUAT, 2019)

Other figures of interest

  1. Non-resident visitors (inbound tourism): 2,559,599 visitors, of which 68% were tourists and 32% excursionists. The flow and mobilization by land was 63% and 37% by area. – Source: INGUAT, 2019
  2. Main countries of residence of non-resident visitors are Central America (60%), North America (24%) and Others (16%)- Source: INGUAT, 2019
  3. 88% of tourism market activities are in Accommodation and Food and Beverage Supply Services, followed by 7% in Tourist Transportation. – Source: INGUAT, 2019
  4. There are more than 952 travel agencies, 3,315 hotels, 710 tourism transportation companies and 1,300 tour guides. – Source: INGUAT, 2019

Main tourist experiences in Guatemala

Guatemala: Modern and Historical

The second most important city in the country

Sacatepéquez: Colonial Experience – Antigua Guatemala

Sololá: The Most Beautiful Lake in the World – Lago Atitlán

Alta Verapaz: Natural Paradise – Semuc Champey


Petén: Adventure in the Mayan World – Tikal

Izabal: National Parks

Escuintla: Beaches and Pacaya volcano

Quiche: Chichicastenango